01
Source
Serve walks the building before you send a deposit — Noble, and the wider Bangkok market they already work. They will tell you if the listing is the apartment you should actually own.
Investing in Thailand
Someone in Bangkok, for the whole life of the apartment.
Serve finds the unit, puts a tenant in it, runs the week-to-week, and sells it when you want out. A Fulcrum company in Bangkok, for owners who are not in the city every week.
The operator
Serve Service Solution. On the ground so you do not have to be.
Serve is a Fulcrum company in Bangkok, and Noble's authorised partner for owners who live elsewhere: handover, furnishing, tenants, repairs, resale. They were set up so you can have the apartment without running the building from Hong Kong or Singapore. BAAN introduces you. Serve does the work.
Their books cover rent and sale across the city — Sukhumvit, Sathorn, Ari, the eastern corridor — including Noble and Nue, and buildings they did not develop. Current listings live on their site, because asking rents go stale overnight.
Head office is at One Pacific Place, Sukhumvit, above BTS Nana. serve.co.th · info@serve.co.th · (+66) 2 252 9955. If you already own, and the question is how to live in it, that is a second home.
What they actually do
Source, let, collect, transfer, sell.
02
Let
They photograph, price, show, and put a lease in place, including the paperwork a foreign tenant needs, without you flying in for viewings.
03
Rent collection
Finding a tenant is one job. Getting paid every month is another. Serve follows the slip, records it, and tells you the week it has not arrived.
04
Look after
Serve holds the keys, inspects, pays the bills, and deals with the building. Caretaker cover runs Mo Chit to On Nut on the Sukhumvit BTS; they will say if yours sits outside that.
05
Notary and escrow
Serve coordinates the notary and the escrow so funds and title move in the right order.
06
Resale
The same team already knows the building, the furniture list, and the last tenant — which is how you sell from overseas without leaving money on the table.
The house behind them
Fulcrum Global. Hong Kong, 2008.
Serve sits inside a house that has been treating overseas property as a serious life in Asia since 2008 — investment, development, after-sales. We are a major shareholder in Noble Development. That is the network you are walking into.
- 2008
- Established in Hong Kong
- 50+
- Developments and investments
- 16,000+
- Units delivered
- 50+
- Buyer nationalities
Figures from Fulcrum Global, published 2026.
The numbers that matter
The apartment in front of you, not an average.
Serve takes you through the figures for the specific unit — the lease in place, the service charge, what it rented for last year. That is a more useful conversation than anything printed as a headline.
Questions
The things people ask.
- Where are the yields?
- On the apartment you are looking at — the lease, the service charge, what it rented for last year. Serve puts those figures in front of you. A headline average on a website would be someone else’s building.
- What happens if I want to sell?
- Resale is one of the six things Serve does. The same team that let the apartment already knows the building, the furniture and the last tenant.
- What if the tenant stops paying?
- Serve follows the rent every month and tells you the week it has not arrived — not the quarter. Then they say what happens next, rather than waiting.
- Can I get my money out?
- A freehold condominium can be sold. Serve coordinates the notary and escrow on the way out as on the way in. Tax at home is a question for your own adviser, with the Thai papers in front of them.
- What about tax at home?
- That depends on where you are resident. Serve puts the Thai numbers — rent, expenses, a sale — in writing so your adviser has something real to work from.