Since 2008 we have known the difference between a holiday and a life in this country. BAAN is how we introduce the whole of it — a bottle of fish sauce, a week that actually works, a visa, an apartment — with the people behind each of those.
Five doors
Use the one that fits.
Objects and appointments you take yourself. Moving, a second home and investing begin with an introduction — the same house, the people who already do this for a living.
01 · From ฿280
Take Thailand home
A piece of the country you can actually take with you. Scent, silk, the pantry — ships from Bangkok.
02 · From ฿900
Experience in Thailand
Curated appointments so a week in Thailand is arranged, not improvised — onsen, tennis, Pilates, screening, the old city.
03 · Visa routes
Move to Thailand
Most people pick the wrong visa first. Four long-stay routes, what each one actually does, then an introduction to a licensed partner who files it.
04 · Noble
A second home
Thirty years of Bangkok buildings. Phrom Phong, Thonglor, Ari, Asok — we introduce the house, then the project that fits.
05 · Serve
Investing in Thailand
Find it, let it, look after it, sell it. Serve is Fulcrum’s Bangkok property company — for owners who are not in the city every week.
How it starts
Take home and Experience, you book. Move, a second home and investing, we introduce you.
The house
We already knew the buildings. BAAN is how we introduce the rest.
Fulcrum was established in Hong Kong in 2008 to treat overseas property as part of a life in Asia — investment, development, after-sales. We are a major shareholder in Noble Development, a top-ten listed Thai developer. The figures beside this paragraph are that house.
They are not the reason BAAN exists. A foreigner who wants Thailand is usually sold a unit, or a souvenir, or a visa form. We built this collection to introduce the country as a life you can actually enter — a scent that travels, a week that is arranged, the right long-stay route, a Noble apartment you can live in, Serve if you will not be here every month. Same house. One conversation. The rest of the group is at fulcrum-global.com.
- 2008
- Established in Hong Kong
- 50+
- Developments and investments
- 16,000+
- Units delivered
- 50+
- Buyer nationalities
Figures from Fulcrum Global, published 2026.
Begin
A condo is one purchase. A country is a relationship.
Most people start with a bottle of something and end up asking about an apartment. Either end is a reasonable place to begin.